Mallory Cook – MMCSTYLE of Madison, WI. Hair Care, Hair Style, Hair Color for Men, Women, Misters or Madams. Mallory Cook of MMC Style will give you the best hair style for your lifestyle. #mmcstyle
Men’s color, haircut and style by Mallory Cook of MMC Style in Madison, WI
A lot of men hear about their female friends or significant others going to spend a good chunk of time at the salon for color services, but it doesn’t even cross their mind that men’s hair color could be a type of service for them. They think women get to have all the fun and enjoy a couple hours of escape from life, while they themselves go in for the “usual” “number 2 on the side and longer on top” type deal. Well I have news for you guys, color services are for YOU as well, and you do have more than one option when it comes to color!
My male clientele, just like my female clientele, gets a scalp and neck massage at the shampoo bowl, any the same care that the appointment is about them, I’m not here just to rush through appointments and get people in and out monotonously. Not for guys, and not for women. Same for color appointments then, I will make sure to consult before we get started on what you’d like to achieve, and also give you any ideas of my own I may have for you if you’re looking for some advice. Here’s a couple of color methods I really enjoy for my male clients, and I think they really like too.
You’ll also get more than the quick 20-30 minute appointment with your stylist, call it your “forced relaxation” appointment if you so need. Guys need pampering and an escape from life too! And sitting an extra 45 minutes to an hour in your stylists chair can be a great way to get some stress relief from the everyday grind.
A dusting of lightness
Added in lightener (bleach) pieces by way of highlighting the hair in foils, or painting the product right on the hair is a really fun, simple way to update your look, looking like you just hit the beach. Or go bold and add in some platinum or silver light pieces for a very modern, cool vibe.
My male clientele, just like my female clientele, gets a scalp and neck massage at the shampoo bowl, any the same care that the appointment is about them, I’m not here just to rush through appointments and get people in and out monotonously. So the same is true for men as is for my female clientele, I will take the time to find what look you’ll feel good with and create a placement of the lightener that works with your style. This is also not like how you guys may remember from middle school or high school days of the guys rocking the yellow looking frosted tips. I know I as a stylist in 2019 have so much education at my finger tips and the availability of amazing products, I am sure to use a lightener that lightens your hair past that deep yellow phase, and then use a hair color as what’s called a toner to counteract any yellow tones left in the hair, and leave you with a nice, naturally sun kissed looking color, and at that point we could add in some cool silver, or even a daring slight shade of blue or anything else you may be feeling.
One of my favorite ways to blend grays for any client of mine is using a sheer coverage color. So a hair color that will cover some of your grays partially, and some more resistant pieces will remain gray (I also will leave out some grays if I want to make sure they’re not colored at all). Pulp Riot’s permanent color line Faction8 has the ability to be turned into a more sheer color, showing through what’s naturally beneath on your hair, but getting rid of just how much natural gray/silvers you have. A lot of my clients like this that are not ready to completely go gray yet, it’s an easy way to grow their hair out because there is not a harsh line of outgrowth when their hair starts growing after a color.
This is pretty self explanatory, to my guys who don’t like your grey, whether you just don’t like how it looks against your skin, don’t want to feel it is aging you, or just plain old don’t like it, it is totally acceptable to cover it up. You can cover it with a color close to your natural, or even choose a new color a bit darker or slightly lighter than your natural for a new look. The nice thing about staying close to your natural is you don’t see the color growing out as severely, so you feel like you can make it through to your next haircut appointment before needing a touch-up.
While all of the previous methods are all creative coloring, especially if you’re in my chair. I love to come up with custom colors for all of my clients, I like it to have a tone or a hue you will not find on any of my other clients walking around!
But most people when speaking of creative coloring are talking wild colors, rainbow hair, or something very unique and eye-catching. For example a rooted section we bleach out and paint a rainbow on, some highlights we color violet, or a full head of rocker red hair. Is this loud creative coloring something you’ve ever considered, just been hesitant to pull the trigger? I’d love to hear from you and discuss how we can make this a reality for your hair, and fit it in your lifestyle!
Here’s an example of something you could come your hair one way to mostly hide, and then when you’re out and about could pop up and show off. Now you could keep this to one color if you choose, or even just a couple of your just! It’s all custom, learn to find pictures for inspiration, thinking about what you like and don’t like about any hair cuts and colors is what all tell all of my women, you, my guys, maybe haven’t heard this before. It sure will help give you some inspiration to maybe let yourself have some fun, and get to spend a little more you time in the salon!
A couple simple ways you can add some “style” to your “hairstyle”
I don’t know about you, but I am obsessed with the overabundance of hair accessories/hair bling I’ve been seeing all over my Instagram and Pinterest feeds in all kinds of hair styles right now!
From every occasion, every hair style hair accessories across the board are being utilized to add style. Scrunchies, sparkly bobby pins, glittery words on pins, pearly clips, chains in pony tails, and headbands with every type of finish, I can’t freaking decide what to choose! That being said… I recently totally splurged on some mykitsch.com accessories, and I’m obsessed!
There’s no such thing as overdone anymore. If you’re a Bravo reality TV fan like myself, you recently at least saw some snippets of Dorit, of Real House Wives Beverly Hills, with her insane amounts of glitzy clips covering her head that looked amazing with her overall sparkly, glam look! But for those of us who aren’t stepping over the fashion boundaries, a more subdued look is easier to wear, and can elevate a look for a night out of any kind! Check my selfies here, I was not ready to be about to go out in either of these, but having fun playing with these clips from mykitsch.com.
I’m loving the braids hair stylists have been showing off with string or some kind of chain intertwined. Cuffs and charms are another thing that I’m seeing and you can be so creative with these. Even digging out some old jewelry you don’t wear anymore is an option for this!
Head banded hairstyle:
Thanks to a variety of options, it’s easy to have “lazy day” hair, and make it look totally stylish. Headbands can be used around your head, tied around a pony, and you can even tuck your hair around the bottom to make it look like a sweet up-do done in a few minutes.
Everyday messy ponytail or bun hairstyle:
With a scrunchie, or some kind of fun glittery clips or pins to hold messy hair in place. It’s easy to throw your hair up now and have a passable hair style for the office, or any kind of professional, polished setting with these accessories. Try some dry shampoo, such as Pulp Riot Berlin Dry Shampoo, for some extra volume before pulling your hair back. Then finish with some Pulp Riot Los Angeles to add texture and gently pull hair at the base of your head from your pony tail holder to create a tousled up style. Finish with your favorite hairspray like Pulp Riot Zurich for a flexible, medium hold.
I know there’s a million ideas out there for fun, unique, and different hairstyle accessories. What’s your favorite accessory for your hair? I’d love to hear about it!
2019 Hair Product Spotlight by Mallory Cook of MMC Style
Discover Pulp Riot’s new launches and best sellers right here in Madison, WI. In the interest of full disclosure, I do sell professional hair color, hair care, and hair styling products here on my website.
In continuation to a previous post all about Pulp Riot Munich hair serum and Toronto firm hold hairspray, I’ve picked another couple of favorites to write about. The next two: Pulp Riot Liverpool root lifter and Glasgow sea salt spray. Now that summer is over, I’m feeling hair products that are going to provide volume, as well as a strengthening hold to combat the drier air that is to come.
Pulp Riot Liverpool:
Pulp Riot Liverpool is a root lifter that is an easy to apply, spray in foam. While your hair is damp, lift your hair up around the top of your head and crown area and spray, focusing on the root area. Gently massage in and then style as usual. I have had a lot of success using this on fine and coarse hair, it offers a lightweight voluminous effect without getting sticky. I love even after a couple of days of styling hair with Liverpool the hair is still lightweight and airy feeling. Sometimes what I will suggest with second or third day hair is to just add a bit of water to the root area on the top of your head and re-blowdry style quick. It nicely reactivates the Liverpool in the hair for an extra day of wear.
You can purchase off my website for in store pickup at the time of your choice, with your next appointment, or have it shipped to you.Purchase
Pulp Riot Glasgow:
Pulp Riot Glasgow is a sea salt spray with multiple hair styling attributes. It adds texture, volume and has a light hold. I love to recommend this for clients with natural curl, or who like to curl their hair often, as well as for my short hair cut clients for added volume and texture. Not only does this product smell amazing, it also has sea salt and sea kelp extract which helps promote naturally healthier and stronger hair. Styling your hair and taking care of it at the same time? Sign me up! Glasgow can be applied to damp, and/or dry hair and will also add in enhancing natural curl, great for my curly girls in the winter whose curls get lazier in the dryer air.
Check Glasgow out on my store, and check out the other new Pulp Riot products available for sale through me!Purchase
The hair trim “sticker-shock” haircut price
Have you ever booked, or asked your hair stylist for “just a trim,” and had sticker shock when in the end the cost is your usual haircut price? I’d like to put you at ease that if you are going to a hair stylist you trust, you are not overpaying for a “trim” priced as a haircut.
A trim is a haircut
First of all, a “trim” is not some kind of special, short-cut service, and you should be thankful it is not. Your stylist, as long as you are going to someone who is skilled in their craft and actually cares, will still take the time to carefully section your hair, check for any adjustments needed on the ends of your hair strands and within the layers of your hair based on how it’s grown out. They will check for thick areas that could use a touch-up on texturizing of any kind. So this means: this is NOT JUST a trim.
The cost of a haircut is what is left on your head, not what is on the floor
Our hair does not grow the same all over between visits. Think of how much further the hair from the top of our head has to travel than hair from the nape (neck area) of our head. Also, with all of our strands of hair being at different growth phases at different times, it does not overall grow out even! So a stylist will keep this in mind, as well as your head shape and desired style of haircut while trimming away the unhealthy ends of your hair to do any kind of shaping. While also making adjustments to the abundance of hair, whether your someone with excess amounts of hair that likes to have it thinned during an appointment, or someone who likes slightly to severely shattered ends in your style, all of these things need to be adjusted at the time of a haircut/trim appointment.
Overall, you don’t want a haircut change if you’re asking for a trim, so is a trim necessary?
Yes! Our hair from any kind of damage, sun, heat styling, color, every day wear and tear, gets dry and will start splitting up on the ends. It’s best to keep up with those regardless of your hair goals, whether you are trying to grow it out, or maintain a particular look/length. Not keeping up with your split hairs will result in them splitting further up the hair strand, which not only makes you totally lose the look of the style of your hair, it leads to your hair looking, dull, dry and fuzzier than usual. It also helps to keep your hairstyle in a nice shape, rather than just a motionless, frumpy mop on your head.
While at your haircut trimming appointment:
Your stylist will check in with you on all things to help support you and how you’d like to wear your hair. Making sure you have the right products at home, the right tools to achieve your styles you like to wear, and make sure the direction your going with your haircut is right for you!
What should you expect when walking into a Salon?
In the salon industry, even in small metro areas there is a salon, salon and spa, salon suites, etc on every corner. Because of this, clients have come to expect much more of the “VIP” or “ME DAY” salon experience over just receiving the service alone. From the initial greeting to their close out, there’s many steps we need to cover along the way to make sure our guests want to come back. I believe anyone working in a salon or for themselves in a salon suite should take note. You’re never too cool to greet your clients with an amazing attitude and service.
Start with the right salon greeting.
Starting with a pleasant “hello, welcome, or a GENUINE how are you?” Goes a long ways, and is something that is so surprising people are missing the mark on. Then taking the moment to find out who they are, are they checking in for a service, are they trying to buy product or looking for info. Then still making them feel welcome, giving them a tour, while along the way showing how you can service them in many ways better than the next salon down the street. Offer them a drink, have plenty of options for everyone, even dare I say an adult beverage such as a glass of wine or a beer from a local craft brewery (obviously only offer this to those you know are of age).
In short, make them feel important! Acknowledgement includes: handshakes, hugs, salutes, funny cheek side to side kissy thing…it’s all what makes you and your client comfortable immediately. No matter what they’ve walked in the door for.
TRAINING is Necessary!
Whatever your processes you have in order for how your guests are talked to and sold to on the phone, how their handled in person, to the order of things taken care of when you’re checking a client out, EVERYONE needs to be on the same page in your salon. This isn’t taking away their ability to be personable, it’s making sure one guest isn’t getting offered up more of a greeting, making sure you don’t have a staff member just offering every single person discounts in order to be able to sell, etc.
Everyone should have the same knowledge, integrity, and respect for your business and your customers. This makes for an experience that your guests come to expect, and you want to make sure every single visit you and your staff are knocking those expectations out of the park, not just getting lazy because “oh this client has already been here a few times, we can drop the ball.”
Think about the day your client may be wishing for.
Our clients schedules are packed with responsibilities and activities for others almost every day of the week. Without them scheduling time for themselves they may continuously wait for a time when things are less hectic or when they have achieved all of their goals. But such a time may never come, so help them plan a me-day ahead of time and put it in your schedules together. Make your clients day special, make it an easy decision to schedule their follow up appointment, try a new hair product or even put in a drink suggestion for next time (and write this down in your notes). Simply put, make an effort, this appointment is for them and not for us.
Keep me on my toes.
Please share with me other experiences you, as either a provider, or a guest in a salon or spa, have either wanted improved, or totally loved. You can share any questions you have about why things have been done a certain way during any part of a service you’ve received in a salon or spa. I’d love to keep posts like this coming, it not only helps me stay on my game, it helps my industry as a whole, hold ourselves to higher standards and be able to prove our worth to our clients.
To my Midwest women and men that love your hair all winter long because the dry air doesn’t trigger your frizz. Then come spring the second a bit of moisture and heat hits the air you don’t even want to style your hair, all you can do is tie it back, cover it with a headband or some kind of scarf. I have a solution to all of your hair frustration prayers! The Brazilian Blowout.
Ready for Frizz Free hair this summer with a Brazilian Blowout?
If you haven’t heard about a Brazilian Blowout at all, or if you have heard it mentioned and thought at first it sounds like something related to a waxing service, you are not alone.
The Original Brazilian Blowout has nothing to do with waxing and is everything an anti-frizz smoothing system for your hair. In fact, it’s the only hair smoothing treatment that is asked for by it’s actual name. It has been the most consistent smoothing system around our industry that I have seen in my over 10 years of doing hair.
What I mean by anti-frizz smoothing system:
It’s not a “straightener” or “relaxer.” It is a customizable treatment, which improves the condition of the hair through technology that creates a protective protein layer around your individual strands of hair. This leaves you with frizz-free, smooth hair that has the most amazing shine you’ve ever had.
Why I choose to offer and always recommend the Brazilian Blowout over any other smoothing system:
My favorite observations with Brazilian Blowouts on my own hair and my guests:
- Hair is so flexible, more so than usual, it doesn’t get stiff like a relaxer or other treatment. I end up walking around at home shaking my head around singing “I whip my hair back-and-forth!”
- When the Brazilian Blowout is done right after a color service, it really helps lock that color in and adds a ton of shine into an already vibrant color. It creates stunning results, and really elevates how the color and hairstyle looks.
- Hair dries so quickly and styles easily with a Brazilian Blowout. The Brazilian Blowout smooths down the cuticle (outside layer) of your hair strands, so you can blast the water out of your hair very quickly, and a quick blow dry hairstyle is made totally possible!
The more technical perks to the Brazilian Blowout that make it superior to other similar treatments:
- It is customizable, which really makes it unique to your desired results, hair type, and what you like to wear for an everyday hairstyle. If you like to wear your hair curly, you can diminish your frizz; therefore, defining your curls and having worry free styling. You can have some volume left around the top, or choose to go really nice and sleek (and everything in between).
- It works for all hair types, making anyone with frizzy hair a great candidate. Regardless of if you have curly, kinky, straight, or a nice beach wave to your hair, the Brazilian Blowout will wipe out your frizz and keep it smooth even on the most humid days!
- If you’ve ever had a Keratin, another type of smoothing system, or thought about one, you’ve heard the 72 hour rule. Meaning there is NO washing, NO tucking, NO bobby pins, NO putting your hair up, pretty much NO living your life when it comes to your hair for 72 HOURS! With Brazilian Blowout there is none of that, you could go workout with your hair in a ponytail right after receiving a treatment, then go shower and wash your hair off immediately after, amazing!
- All it takes is about an hour and a half of your life for super simplified styling and frizz free hair for up to 12 weeks!
- Unlike relaxers, straighteners, and keratin treatments (which are another smoothing treatment), Brazilian Blowout does not leave a line of outgrowth as your hair grows in. It gently fades off the hair, and even what’s left on because it’s such a natural looking treatment, someone looking at you cannot see a line of where it starts or stops.
You can set up an appointment with me today to either have a consultation to ask any other questions you may have, or to make sure the Brazilian Blowout is right for you (I can almost 100% guarantee it is right for anyone looking to eliminate frizz), or go ahead and book your Brazilian Blowout right here:Book Online
Salon loyalty programs are great for your clients
Getting awards for dollars spent is a way to thank your clients for their continual business known as a loyalty program. You can pay those rewards back to them in creative ways. Offering a free add on service, such as an eyebrow wax or hair conditioning treatment, after so much money spent, a free product, or offer a free whole service. If it’s a great client who is coming back regularly, buying product, reviewing you online, and referring you business, it’s really not costing you anything to be offering these things.
The reason I like to offer up something free more often than discount is because too many people offer discounts, you have to get competitive with how much you discount, customers get addicted to discounts. Because EVERYONE is offering them, they expect to never have to pay full price, even worse, they assume the services provided are not worth the full price.
Try out offering the best hair styling products in your salon
What better way to show your appreciation to clients then showing loyalty to your hair care and hair styling brands you carry. Show which products work best for their hairstyle but focus your programs individually to suit what also fits their lifestyle. This subtle action shows your clients you not only pay attention to the frequency and loyalty they show, but it lets them see first hand how you tailor your choices for them. I think that’s the true definition of VIP Service that every client deserves to get from their hair salon, which promotes loyalty!
What else would you like to see your hair salon do?
Please share with me other experiences you as either a provider, or a guest in a salon or spa, have either wanted improved, or totally loved. Or share any questions you have about why things have been done a certain way during any part of a service you’ve received in a salon or spa. I’d love to keep posts like this coming, it not only helps me stay on my game, it helps my industry as a whole hold ourselves to higher standards, and be able to prove our worth to our clients.
Schedule a haircut, color, product or bridal consultation with me today by contacting me by any of the methods below. I look forward to helping you find “The Right Style For Your Lifestyle!”
2019 Hair Product Spotlight by Mallory Cook of MMC Style
Discover Pulp Riot’s new launches and best sellers right here in Madison, WI. In the interest of full disclosure, I do sell professional hair color, hair care, and hair styling products here on my website. I picked a duo of products by 2019’s hottest new hair styling brand, Pulp Riot Munich & Pulp Riot Toronto. These styling products are versatile and can work for anyone with any hair type to pull off a smooth, polished hair style, enjoy!
Pulp Riot Munich:
Pulp Riot Munich is a hair serum, it can be used as a blow dry serum to add some nice slip to the hair so it blow dries with ease and smoothness when paddle or round brushed, or it can be air dried into curly hair with your favorite curly product for extra frizz control. It can be applied to dry hair after styling to smooth down fly-aways and add shine. I have dry, frizzy hair myself, I’ve added a picture below which shows my beach-curled hair style looking smooth, and fly-away free! It’s very lightweight, so for my fine haired gals & guys this is a serum that will not weigh your hair down.
You can purchase off my website for in store pickup at the time of your choice, with your next appointment, or have it shipped to you.Pulp Riot Munich
Pulp Riot Toronto:
Pulp Riot Toronto is a firm hold hairspray, it locks out humidity, and no matter how many layers applied it will not get flakey in the hair. I layered it over Munich in my hair for this picture, I love that even though it’s a firm hold hairspray, the hair still moves and bounces like hair, but is controlled in the hair style you want.
Check Toronto out on my store, and check out the other fun Pulp Riot stylers available for sale through me!Pulp Riot Toronto
These are two really great products that can work for just about anyone and many different kinds of hair styles.
Check Back For More Product Spotlights
I’ll be adding frequent posts about different hair products I love. I’ll include info on why and how to properly use hair care, hair styling and hair color products. This not only helps educate and remind myself of how each product works, but I hope it inspires you to try something new. Stay tuned for more product spotlights / reviews. Please contact me for any specific hair care products you’re curious about!
The Undercut: For Men by Mallory Cook – Hair Stylist
Men’s undercuts have been a trend for a long time, they’ve come from a style that was a very much so DIY (do it yourself) kind of style that was clip up the hair you wanted up top, shave everything down underneath, and slick back the top. Nowadays the undercut is extremely trendy, and can be applied in so many different ways, there’s an option for almost every guy, his look and his hair type.
Keep in mind as you’re reading through these different undercut hair styles, most can be worn in more than one way. Ask your stylist for styling tips as far as how to blow dry & what products to use to get the most out of your style!
If you like to wear your hair back:
The traditional application of the undercut of shaving down the sides and wearing the top long and back is still a thing, but there’s so many options. From fading the sides to a length of your desire, to wearing a beard with this, really any guy in any profession, and any style can wear this look. A pomade can be used to style the type in a sort of wet look for more of a hip kind of style, or a wax to create more of a natural finish will keep this look more natural and care free looking.
Your stylist will know based on the growth patterns of your hair, just how high you should go with your undercut, what length is going to work best based on how it grows out and how it lays. So look to them for suggestions if your trying an undercut for the first time
If your hair is curly/wavy:
An undercut for curly hair can be a really fun change, and for my guys with curly hair it’s a great way to condense your haircut to not feeling so wide on your head. Again with this style the length on the sides is up for interpretation of the overall style you’re going for. You can use a pomade to add some shine and definition to your waves.
If you like to wear your hair forward:
If you’re a guy who likes to wear your hair forward, or that’s just the way your hair grows so you don’t have much of a say in the matter, an undercut can still work great for you. You can wear it short and spikey, use a paste to create lots of definition in the hair style. Or wear a styling cream for a softer finish that’d go great in any type of office setting.
Lastly, if you’re a guy who pushes his hair to the side you can have a lot of fun with an undercut. From shaved in hard parts, to softer everyday looks, this hair style has many options. The longer the top compared to the sides the more of a unique look this will provide.
2018 – 2019 Men’s Trending Hairstyles
The past year men’s hairstyles followed a more natural, messy style, that has carried into 2019 as guys want the option of easier styling, while being able to be low maintenance as far as trips to the salon or barbershop. What’s important to remember for men is guys like change too, and they like to feel there is thought and effort going into how their hair is cut and styled when they’re in for their hair visit.
A lot of the styles now mostly work for all hair types, lengths and textures. So to my guys with thick, wavy or curly hair: rock that natural texture, the trends included in “short on the sides, long on top,” will all work great for you too.
A slight change to the haircut can make a big change to the overall feel
Guys, ask your stylist if your looking for something a little edgier than your classic crew cut for suggestions, fading the sides shorter, or leaving a little extra length on top. Another simple option is to work with your stylist on wearing it all over slightly longer, your stylist will let you know when you should come in for neck cleanups and reshaping (to keep your hair growing down, not out). Any of these options can freshen up your do, but keep it simple to style since you already have been pretty much styling this cut, just slightly different!
New Hair Style Product:
Another way to switch up your style if your not looking to do anything extreme with your cut is change up your styling routine. Try a pomade, such as Redken Brews Wax Pomade, it’ll give you a shiney finish without looking stiff, or Redken Brews Clay Pomade will give you a more rugged, matte finish with lots of texture.
Try Some Hair Color, it’s for Men too!
Guys can and do color their hair too. You can go darker to make a bold, sophisticated statement, cover gray, add in some silver highlights for a distinguished look, or add some sun-kissed highlights for a summery, brightened vibe. Chat with your stylist before booking a color appointment, he or she will guide you on how much time to allow for and the steps involved.
Try out the best hair styling products in the industry from Pulp Riot, Pureology, Redken and More
I’d love to show you which products work best for you and your lifestyle. Schedule a haircut, color, product or bridal (+groom) consultation with me today by contacting me by any of the methods below. I look forward to helping you find “The Right Style For Your Lifestyle!”
If you have not heard of product diversion, you’re not alone and this may be a scary truth for you, so I am here to inform you.
What is Diversion:
The definition of diversion from Merriam-Webster is, “the act or an instance of diverting or straying from a course, activity, or use.” Applying this term to a hair products journey from when it comes off the factory line to when it ends up at its buyers home can imply a few different things. (source)
Where you may be buying diverted products:
The main thing to know is Diversion occurs when products are sold from “unauthorized” places, from places we’re all guilty of looking for deals at, such as Amazon, Target, Walgreen’s, to name a few. Purchasing products from such places means you are not guaranteed to get what you think you are actually buying. All it takes is a quick Google search to realize in a lot of cases the prices from these “unauthorized” sellers are in fact higher, because of the means they had to go about to get those hair products, because manufacturers and distributors are not selling to them. (source) (source)
The scary truth of product diversion:
The biggest issue with buying diverted product is there is no guarantee what’s in the bottle/container is what it should be. One of my favorite examples is when I fell for buying my favorite Gucci perfume from a clearly unlicensed dealer while in LA, the store was floor to ceiling every brand of perfume you’ve ever seen and heard of, and everything was about 2/3’s of the usual price. At first I thought I had really scored finding this product, but within a month of my purchase, I sprayed it on before a night out and it STUNK, like sour, bad garbage. Clearly it had been diluted down with some mystery ingredient, something to keep the smell the same for sale, but something that did not keep the smell stable for it to last.
I got your back:
Professional products ending up in the wrong hands before selling to you, the consumer, can end up being diluted down, expired, counterfeit, and not safe if it has been mixed with something that creates an unpredictable reaction, or worse yet has been contaminated which can lead to infection in the consumer. NO THANK YOU!
This is why I have created a product store within my business of doing hair available to purchase on site or from my website. I can get you the products you need, straight from the distributor, with as promised the correct product inside!SHOP PRODUCTS
Mallory Cook Pulp Riot Hair Color Specialist in Madison, WI
Pulp Riot sure has done what they came to do on the hair scene, they’ve caused a huge, positive, disruption to our industry. They’ve taken what artists in the hair industry are doing and trying to create, and given them the best means to achieve these results and made it possible to push the envelope to a new extreme.
Pulp Riot was first introduced in 2016 with a new collection of 16 semi-permanent fashion colors, which more and more clients have been asking for, but I know for me I was reluctant knowing the tools for these results people were looking for were limited, and inconsistent. The launch of these 16 shades people were seeking out was the first game changer, and they had a whole lot of information and images available for artists to find to feel inspiration, confidence and support. Co-founders David and Alexis Thurston, owners of Butterfly Loft, along with fellow stylists, created Pulp Riot to connect stylist, to help form a community to achieve that level of support. “Pulp Riot is not just a product company. Our company is linking the beauty industry. We’re providing more opportunities to stylists and making them feel like they’re part of something,” says David Thurston.
They followed up by launching an 80-shade, permanent hair color line, called Faction8 on September 1, 2018.
FACTION8, WHY IT’S BETTER THAN THE REST:
It’s been decades since any other top color companies have come to the scene. Pulp Riot has been created on what we are doing RIGHT NOW in salons as far as any trends and techniques go. We now use complicated techniques of blending, color melting, balayage, foilage, painting, etc, we need new products and tools that help us apply these new techniques to meet our guests beautiful expectations. Pulp Riot has beat any other color lines to the punch of being created for these new types of applications. The consistency, which is creamier, is so much easier for stylists to apply and blend softly into the hair, making these new looks all achievable, empowering stylists to feel truly like an artist.
Pulp Riot was created in hair salons, by stylists, for stylist. It makes sense to have someone in the same profession, especially working in a city that is on top of the latest and greatest trends, creating the products in which we are using today.
Not only did they hit the nail on the head with consistency, they really considered the ingredients going inside their product. Those ingredients we want, and those we do not. They contain quinoa, a gluten free seed with the power to deliver protein and moisture to hair. These are the top ingredients hair is made of, these are broken down and lost during any bleaching/coloring processes, and just every day from styling, being outside in the sun and wind, etc. Therefore, Pulp Riot color line not only has the power to achieve modern day color trends, but it also keeps hair to its healthiest potential, full of protein and moisture.
They’ve also considered one HUGE fact of life for many stylists, space for total stock of a color line. Not only does the Faction8 line have 80 shades, simple, but can achieve so much, but it can also be altered from a permanent line, to demi-permanent line with the adjustment of developer mixing ratio! Hallelujah!!! We can officially use that space where we’d have to keep two FULL color lines from the same company, to make sure we are well stocked in the full array of colors we’re using daily, being able to have confidence that we can achieve any color a client comes in asking for on any particular day.
WHAT FACTION8 MEANS:
David Thurston: “A faction is a smaller group of people who are dissenting against the larger group of people,” and this is what Pulp Riot has been striving for from their start in the industry. I love jumping on board with a company that started as a small group who wanted to find new and innovative ways of going about things, to achieve better results. The “8” on its side becomes an infinity sign, the idea came up when they were considering a permanent color line, I take this as a sign they are here to stay. Fun fact about Faction8 packaging, the art work was all done and designed by a tattoo artist, Chris Paez who owns a shop called De La Rosa Tattoo, resulting in tying things permanently together, making the line very much so about the art of our industry.
WHY 80 SHADES?
The 80 shades beautifully covers the needs necessary to formulate any type of color, from blondes, to rich black, from vibrant reds, goldens, ashy, to every single possibility in between. The 80 colors available cover the right amount necessary for a starting point, and leave plenty of room to grow. Again the benefit to being created by stylists, they could think hard about what was really necessary, and have made it so realistic for any artist to have all of the tools necessary to create an unlimited amount of shades and colors.
WHAT ARE THE SPECIAL TECHNIQUES CREATED WITH FACTION8?
Because of the consistency and blendability of Faction8, there is a whole slew of techniques that can be applied and any artist can feel confident in their end results being smooth and flawless. Shadow rooting, color melting, balayage, ombre, lowlights are all made easily possible by Faction8. It covers gray perfectly, and for those clients who come in as frequent as every 2 weeks with a tiny outgrowth, it is possible to tap it on to that tiniest bit of out growth and not worry about overlapping previous color. Thus solving the problem of color banding we see happen in our gray clients all to frequently.
I also haven’t had reds ever come out so fully saturated, they turn out vibrant and so bold. The depth of ashy colors is unmatched too, I really enjoy that the Faction8 natural colors are cool based, so many clients always have to specify they pull warm and extra ash is usually needed, compromising the consistency of gray coverage. With Faction8 I see those nice neutral results and full, solid gray coverage, leaving the hair shinier and more beautiful than I have seen in previous color lines.
Because permanent color is oxidative, and semi-permanent are not, be sure to use Faction8 permanent colors and Pulp Riot semi permanent colors in two seperate processes while using them together in a service. If they touch there will be some unpredictable friction! Use your permanent color along with any lightening first, shampoo out, and then apply the semi-permanent color over top for the best results every time!
HOW PULP RIOT IS USING SOCIAL MEDIA TO CREATE A COMMUNITY:
Pulp Riot has done an amazing job focusing on getting out education digitally. They started out from the get go publishing information on their line, from facts to tutorials, there’s so many answers a stylist could need to switch confidently to their full product line.
They also have a private Facebook group that any stylist can sign up for, and an impressive Instagram that immediately connects to you multiple stylists offering up free info and suggestions daily! With countless pictures, videos, formulas, hot tips, a stylist will never run out of inspiration following these guys on social media. They do everything in-house, so response time is unexpectedly quick, creating that supportive community feel I’ve mentioned a few times.
NEW TO PULP RIOT:
This whole year, Pulp Riot has a full schedule of products launching, which so far has proved to be extremely exciting, and necessary. I’m a firm believer in a full system of hair care products & stylers. If I’m using Pulp Riot hair color on my guests and loving it, and they’re loving it, you can bet any shampoo, conditioner, any stylers, etc are going to go along beautifully with that, helping me help my clients achieve their best hair every single day.
Try out the best hair styling products in the industry from Pulp Riot, Pureology, Redken and More
I’d love to show you which products work best for you and your lifestyle. Schedule a haircut, color, product or bridal consultation with me today by contacting me by any of the methods below. I look forward to helping you find “The Right Style For Your Lifestyle!”
Mallory Cook | Hair Stylist | Pulp Riot & Redken Color Specialist | Madison, WI #mmcstyle