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Product Diversion – What does this mean?

by Mallory Cook / Tuesday, June 18, 2019 / Published in Hair Color, Hair Salon, Trending Hair Styles
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If you have not heard of product diversion, you’re not alone and this may be a scary truth for you, so I am here to inform you.

What is Diversion:

The definition of diversion from Merriam-Webster is, “the act or an instance of diverting or straying from a course, activity, or use.”  Applying this term to a hair products journey from when it comes off the factory line to when it ends up at its buyers home can imply a few different things. (source)

Where you may be buying diverted products:

The main thing to know is Diversion occurs when products are sold from “unauthorized” places, from places we’re all guilty of looking for deals at, such as Amazon, Target, Walgreen’s, to name a few.  Purchasing products from such places means you are not guaranteed to get what you think you are actually buying.  All it takes is a quick Google search to realize in a lot of cases the prices from these “unauthorized” sellers are in fact higher, because of the means they had to go about to get those hair products, because manufacturers and distributors are not selling to them.  (source) (source)

The scary truth of product diversion:

The biggest issue with buying diverted product is there is no guarantee what’s in the bottle/container is what it should be.  One of my favorite examples is when I fell for buying my favorite Gucci perfume from a clearly unlicensed dealer while in LA, the store was floor to ceiling every brand of perfume you’ve ever seen and heard of, and everything was about 2/3’s of the usual price.  At first I thought I had really scored finding this product, but within a month of my purchase, I sprayed it on before a night out and it STUNK, like sour, bad garbage.  Clearly it had been diluted down with some mystery ingredient, something to keep the smell the same for sale, but something that did not keep the smell stable for it to last.

I got your back:

Professional products ending up in the wrong hands before selling to you, the consumer, can end up being diluted down, expired, counterfeit, and not safe if it has been mixed with something that creates an unpredictable reaction, or worse yet has been contaminated which can lead to infection in the consumer.  NO THANK YOU!

Mallory-Cook-MMC-Style-Pulp-Riot-Authorized-Retailer-1

Pulp Riot Authorized Retailer

This is why I have created a product store within my business of doing hair available to purchase on site or from my website.  I can get you the products you need, straight from the distributor, with as promised the correct product inside!

 Mallory Cook – Authorized Retailer & Diversion Policy

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Pureology Authorized Retailer

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Redken Authorized Retailer 

Tagged under: hair color stylist, hair salon, Madison WI, mmcstyle

About Mallory Cook

Mallory Cook - MMCSTYLE Pulp Riot & Redken Color Specialist - The Right Style For Your Lifestyle I have been working in the salon industry as a hair stylist for over 10 years in Madison, WI. I studied at MATC for a cosmetology apprenticeship program. I’ve attended many continuing education conventions & classes from cutting, color formulations and applications, styling, business & everything in between. I’ve worked to stay up to date on my skills for refreshers, and new ways of doing things to keep up with trends in our industry. I love working to build relationships with my clients so I can get down to the “root” of the best style and/or color for your lifestyle so you can feel your absolute best anytime...anywhere.

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COVID-19 Client Precautions Upon Arrival

If you're experiencing COVID-19 or FLU-like symptoms or have been recently exposed to COVID-19 please reschedule or cancel your appointment. No cancellation fee, we only ask that you let us know since we have to keep our staff trim as well.

Please use the hand sanitizer available at the front desk at check-in.

Clients should bring a cloth face covering to their appointment, or we provide them at the front desk during check in as well, feel free to ask.

We're encouraging clients to wear a face covering when entering the salon.

Also, we've been killing germs with Barbacide for years, still do and it works on the coronavirus, bottom line, we're here following the Forward Dane procedures to keep you and everyone as safe possible.

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