Pulp Riot Liquid Demi Hair Color at #MMCstyle Salon

What is Pulp Riot Demi-Permanent Liquid Color?

Pulp Riot Demi-Permanent Liquid Color is an innovative no-lift, ammonia free color line. Formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil to help provide conditioned results, radiant shinefact, and translucent reflection.

Does Pulp Riot Demi Have Special Features or Benefits?

Pulp Riot’s Demi-Permanent Liquid Color Line features a unique, creamy texture which is ideal for today’s modern coloring techniques. This consistency is perfect for achieving seamless color-blending, and ‘stay put’ shadow rooting. Use on its own or as a support tool for Pulp Riot’s FACTION8 Permanent Color Line.

How do I use the new hair color?

In a non-metallic bowl or applicator bottle, mix 1 part Liquid Demi to 1 part Liquid Demi Developer*. Apply to damp or dry hair. Standard process time: 20 minutes, without heat. *For use only with Pulp Riot specifically-formulated Demi-Permanent Developer

Pro Tips:

• Process under 20 minutes for softer color deposit, without heat.
• Process for a total of 40 minutes to help blend grey (20 minutes with cap, under dryer, and an additional 20 minutes without heat).

Is it the same level/base number system as Faction8?

Yes. The numbering system matches the Pulp Riot FACTION8 Permanent Color Line, making it easy to use and the optimal color-support tool.

Is the new demi permanent color line vegan and animal cruelty free?

Yes. All Pulp Riot products have been, and will continue to be vegan, and not tested on animals.

How do I use clear (0-0)

Clear can be used to dilute any of Pulp Riot’s Demi-Permanent colors (including boosters), or used on its own to create extra shine. When using Clear, the same mixing ratio (1:1) applies, with our specifically-formulated Liquid Demi Developer.

Will it “Bump” natural hair color?

No. Pulp Riot’s Demi-Permanent Liquid Color is an acidic, no-lift formulation. It will not shift your natural hair color.