At #MMCstyle, Mallory will give you more than a great men’s haircut, she’ll also give great advice on men’s style, trends, and grooming products. Your first visit to the salon involves an initial consultation during which I will ask a few questions to help determine the best haircut and style for you.
Supreme Salon Convenience – Online Booking
Although the benefits of booking online are evident to my clients, many salons remain dedicated to a phone booking system (auto or non) that takes the customer more time, involves more staff members and can unfortunately lead a larger margin of error.
Our clients have evolved, shouldn’t our customer service? I chose function first, so I went to the starting line – bookings. I’ve found that the majority of my clients prefer to use the internet to do their salon appointment bookings versus calling direct and in both cases, I’m linking them into the same efficient system allowing them to reschedule up to the day before (my settings).
I wanted something that allows potential new clients to book a hair consultation for FREE, but also allow them along with my existing clients to book services they are looking for. Using inspiration from the name my parents gave me, I divided that into three categories: Misters, Madams and Color. With an additional Style category for products I sell online (we’ll get to that on a later post).
Salon Benefits of Online booking vs. Offline Booking
There are many benefits to booking online for salons or hairstylists taking bookings, benefits that make the life of both the customer and owner much simpler. Here are some of the most evident advantages of booking appointments online:
A Salon Online Booking System Offers The Utmost Convenience
As a salon owner or an individual stylist, you’d like your potential and existing clients to be happy and making the booking process convenient for them is a perfect start to achieving that goal. When clients can easily make their bookings online, you offer them the SUPREME convenience of booking.
Your salon clients can book a new haircut, style, color or whatever appointment they feel like it, time of day or night doesn’t matter. Anyone can use any device they prefer, as long as they can reach the internet. An added bonus for new clients is they have the option to think about their bookings or if unsure, schedule a hair / color consultation without any pressure.
These are excellent arguments that support an online booking system, top that off with service payments and product sales….well, that’s pretty convenient.
Booking Online Makes Your Salon Always Available
Your salon is now open and available anytime, anywhere. If you choose a salon booking application you will simplify the booking process incredibly while making your location available for booking new business or selling products online 24/7.
You don’t need an 800 number, auto-secretary, extra staff, or packed email boxes that you’re always checking. Plus, no hold times and instant gratification for your clients!
Booking Online: Lower Costs
When offering online booking, you reduce costs for your salon. Booking apps are very affordable now, so the don’t cost a fortune anymore. All you need is a website equipped with scheduling software. It is as simple as that. No need to rob the bank to accept reservations right away!
Booking Online: Increased Profits
By giving your clients the ability to book online, you make your salon available 24/7/365. This equals being able to receive more bookings then you may during your normal service times on the phone.
More bookings translate into more appointments. Besides, less people handling the reservations with reduces your overhead and possible errors. Ultimately this allows you the ability also hire less, but more experienced, better paid staff.
Salon Online Booking Systems Allow You to Measure Results Easier
Offline bookings can be difficult to track and, as a salon, you have no idea who your potential clients may be or how they heard of you. However, online bookings are transparent and allows you to communicate through channels your client provides like email, phone or text.
The online booking system provides you with accurate data as far as client’s appointments – past or future, which you can consequently use to design marketing strategies and loyalty programs tailored to them without being invasive or spammy. (most clients like using those little extras on their services or finding out you have a new product perfect for them)
Salon Online Booking With Social Media
Bookings on social media is easier then ever , which makes social media networks such as your salon’s profile on Google, Facebook, Instagram and more may become your new best friends to help fill some gaps in your calendar.
No matter how you feel about social media, the Masses love social media, and they are more than open to booking on a network that they are more familiar with. This makes social media very useful for sales, booking and communicating with your clients with instant messenger abilities.
The great benefit of integrating booking with your social media page or more importantly your google profile is that you make it easy for your new potential clients to direct family members and friends by searching for you online or their social platforms and instantly book.
Online Booking Equals A Completely Optimized Appointment Schedule
A salon booking system where clients book their appointments online allows you to sync your business, personal or any calendar with accuracy. An online booking system enables you to maintain an accurate calendar almost effortlessly across all your devices or categories.
Either you or your staff can quickly access the system to check when they may have appointments, the type of services they need to provide for each appointment, which clients they’ll be seeing, and what they should prepare for to give their client the service they deserve.
Booking online involves less scheduling-related errors, including over-booking, double-booking, or those mythical lost bookings nobody ever wants to take credit for. With online salon booking, appointments can be quickly updated, moved, or rescheduled by you, staff or the client with everyone getting the same notifications.
An online booking system offers an overall perspective of the appointment calendar for your salon to identify the gaps easily that may require particular attention and could be filled.
The availability and hours of staff can quickly be adjusted depending on the booking volume, you can even set filters or timers to make your reminders and notes top of mind.
Salon Booking Platforms Relieve Your Staff To Do What’s Important
How does a well working salon booking system affect you and your staff members handling customer service? Well, it is evident that updating your salon and website to accept online booking for your clients will now hugely reduce their phone time, playing phone tag with clients and give that pencil at your front desk a break.
On online salon booking system means that you and your salon staff no longer need to spend as many hours over the phone with clients – with most salon programs available now you can provide all the details of an appointment via reminder texts or emails. Also, no time is wasted managing schedules and/or playing phone tag.
Online Booking Eliminates the Bottleneck That Telephone Booking Creates
Put yourself in your client’s shoes and remember how it feels like to wait for your call to be transferred to the right person when you want to book an appointment over the phone or get a question answered. How many times have you given up on the appointment because of the long waiting time?
Your clients go through the same thing if you choose to stick to your traditional system. The bottleneck associated with conventional on the phone is eliminated when you equip your website you make the possibility of booking online available to your new or existing salon clients.
Also, remember that phone booking is only available to clients within a given time interval when clients are at work and usually have less time to call you.
Unless you can afford more staff members to handle several phone lines, basically only one caller at a time can get the help they need, the result is the rest of the clients potential or existing are left on hold. You salon will suffer and you probably have heard a few of your own stories involving a dropped call, didn’t book and or asking for a discount for wasting their time.
Online Booking: Increased Sales and Marketing Synergy
A big problem posed by the traditional over-the-phone booking system is having to refer clients to your website for more information because today most salons put all of the information a client may need to know. If you’re smart about it, why not include software that not only books your client, but can also ask more information if you choose to help market fun gifts for birthdays, electing to join your loyalty program or products just for them. (all updated in one place)
If clients can find everything they need on your website, why not use the site for booking online at a time that is most convenient for them, when they can make an appointment without feeling rushed or pressured or even redirected back to the website.
When you take a client from your website to the phone, you lose those spontaneous bookings because the client may get discouraged and frustrated while waiting on the phone to make an appointment or postponing the reservation for “tomorrow” during office hours.
Make the most of your website’s excellent copy and capitalize on impulse bookings by equipping your website with a salon online booking software.
Booking Online: It’s not the future, it’s now
You are living in the age of the internet, when people no longer use phone books to find a “salon near me.” They use the internet to find everything they need to know quickly online without any additional hassles. As of this moment more are not even bothering to type in a search and just asking their phone or chosen home device to contact the internet, search or go directly to your page. People like the convenience of doing everything online and now speaking to their favorite digital voiced companion.
It would be a huge loss for a salon to not capitalize on the technology offered today. Integrate a booking platform with your product pages on your website or social media pages is a big step, but maybe it should be your first! Your customers are online, so that’s where you need to reach them. Don’t miss out!
Disadvantages of Online Booking Systems
A Salon Online Booking System Comes at A Cost
Nothing comes for free in today’s age. It is a mistake to believe that a free booking system will come with all of the benefits of a paid one. Yes, an online booking platform will cost you but will not cost you a fortune and will undoubtedly be worth the small investment.
Most systems allow you to pay monthly or at a discount for annual. Depending on what salon software / online booking program you choose. You may also consider having a custom-made system that may cost more in the beginning and will also generate maintenance costs for support, spam, anti-virus protection and more.
As an existing salon, new salon or a hair stylist in a suite, you should already be used to the idea of cost, but, you should also be used to identifying a situation where the benefits compensate for the costs.
Any Online Booking System Depends on the Internet
Although it may not seem like a disadvantage, making an online booking depends on having internet access. It is a fact, and there’s no way going around the problem. BUT with internet access available on more and more devices, static or mobile, and with the internet being available in almost every corner of the world, it’s a problem that will soon become a benefit.
Plenty of new salon client prospects that look to the internet to book their appointment. You have plenty of opportunities when looking into technology that no salon should miss out on. Including generating more time with additional revenue, saving time for your staff to perform at their best, and overall less overhead on your salon.
Men’s color, haircut and style by Mallory Cook of MMC Style in Madison, WI
A lot of men hear about their female friends or significant others going to spend a good chunk of time at the salon for color services, but it doesn’t even cross their mind that men’s hair color could be a type of service for them. They think women get to have all the fun and enjoy a couple hours of escape from life, while they themselves go in for the “usual” “number 2 on the side and longer on top” type deal. Well I have news for you guys, color services are for YOU as well, and you do have more than one option when it comes to color!
My male clientele, just like my female clientele, gets a scalp and neck massage at the shampoo bowl, any the same care that the appointment is about them, I’m not here just to rush through appointments and get people in and out monotonously. Not for guys, and not for women. Same for color appointments then, I will make sure to consult before we get started on what you’d like to achieve, and also give you any ideas of my own I may have for you if you’re looking for some advice. Here’s a couple of color methods I really enjoy for my male clients, and I think they really like too.
You’ll also get more than the quick 20-30 minute appointment with your stylist, call it your “forced relaxation” appointment if you so need. Guys need pampering and an escape from life too! And sitting an extra 45 minutes to an hour in your stylists chair can be a great way to get some stress relief from the everyday grind.
A dusting of lightness
Added in lightener (bleach) pieces by way of highlighting the hair in foils, or painting the product right on the hair is a really fun, simple way to update your look, looking like you just hit the beach. Or go bold and add in some platinum or silver light pieces for a very modern, cool vibe.
My male clientele, just like my female clientele, gets a scalp and neck massage at the shampoo bowl, any the same care that the appointment is about them, I’m not here just to rush through appointments and get people in and out monotonously. So the same is true for men as is for my female clientele, I will take the time to find what look you’ll feel good with and create a placement of the lightener that works with your style. This is also not like how you guys may remember from middle school or high school days of the guys rocking the yellow looking frosted tips. I know I as a stylist in 2019 have so much education at my finger tips and the availability of amazing products, I am sure to use a lightener that lightens your hair past that deep yellow phase, and then use a hair color as what’s called a toner to counteract any yellow tones left in the hair, and leave you with a nice, naturally sun kissed looking color, and at that point we could add in some cool silver, or even a daring slight shade of blue or anything else you may be feeling.
One of my favorite ways to blend grays for any client of mine is using a sheer coverage color. So a hair color that will cover some of your grays partially, and some more resistant pieces will remain gray (I also will leave out some grays if I want to make sure they’re not colored at all). Pulp Riot’s permanent color line Faction8 has the ability to be turned into a more sheer color, showing through what’s naturally beneath on your hair, but getting rid of just how much natural gray/silvers you have. A lot of my clients like this that are not ready to completely go gray yet, it’s an easy way to grow their hair out because there is not a harsh line of outgrowth when their hair starts growing after a color.
This is pretty self explanatory, to my guys who don’t like your grey, whether you just don’t like how it looks against your skin, don’t want to feel it is aging you, or just plain old don’t like it, it is totally acceptable to cover it up. You can cover it with a color close to your natural, or even choose a new color a bit darker or slightly lighter than your natural for a new look. The nice thing about staying close to your natural is you don’t see the color growing out as severely, so you feel like you can make it through to your next haircut appointment before needing a touch-up.
While all of the previous methods are all creative coloring, especially if you’re in my chair. I love to come up with custom colors for all of my clients, I like it to have a tone or a hue you will not find on any of my other clients walking around!
But most people when speaking of creative coloring are talking wild colors, rainbow hair, or something very unique and eye-catching. For example a rooted section we bleach out and paint a rainbow on, some highlights we color violet, or a full head of rocker red hair. Is this loud creative coloring something you’ve ever considered, just been hesitant to pull the trigger? I’d love to hear from you and discuss how we can make this a reality for your hair, and fit it in your lifestyle!
Here’s an example of something you could come your hair one way to mostly hide, and then when you’re out and about could pop up and show off. Now you could keep this to one color if you choose, or even just a couple of your just! It’s all custom, learn to find pictures for inspiration, thinking about what you like and don’t like about any hair cuts and colors is what all tell all of my women, you, my guys, maybe haven’t heard this before. It sure will help give you some inspiration to maybe let yourself have some fun, and get to spend a little more you time in the salon!
The hair trim “sticker-shock” haircut price
Have you ever booked, or asked your hair stylist for “just a trim,” and had sticker shock when in the end the cost is your usual haircut price? I’d like to put you at ease that if you are going to a hair stylist you trust, you are not overpaying for a “trim” priced as a haircut.
A trim is a haircut
First of all, a “trim” is not some kind of special, short-cut service, and you should be thankful it is not. Your stylist, as long as you are going to someone who is skilled in their craft and actually cares, will still take the time to carefully section your hair, check for any adjustments needed on the ends of your hair strands and within the layers of your hair based on how it’s grown out. They will check for thick areas that could use a touch-up on texturizing of any kind. So this means: this is NOT JUST a trim.
The cost of a haircut is what is left on your head, not what is on the floor
Our hair does not grow the same all over between visits. Think of how much further the hair from the top of our head has to travel than hair from the nape (neck area) of our head. Also, with all of our strands of hair being at different growth phases at different times, it does not overall grow out even! So a stylist will keep this in mind, as well as your head shape and desired style of haircut while trimming away the unhealthy ends of your hair to do any kind of shaping. While also making adjustments to the abundance of hair, whether your someone with excess amounts of hair that likes to have it thinned during an appointment, or someone who likes slightly to severely shattered ends in your style, all of these things need to be adjusted at the time of a haircut/trim appointment.
Overall, you don’t want a haircut change if you’re asking for a trim, so is a trim necessary?
Yes! Our hair from any kind of damage, sun, heat styling, color, every day wear and tear, gets dry and will start splitting up on the ends. It’s best to keep up with those regardless of your hair goals, whether you are trying to grow it out, or maintain a particular look/length. Not keeping up with your split hairs will result in them splitting further up the hair strand, which not only makes you totally lose the look of the style of your hair, it leads to your hair looking, dull, dry and fuzzier than usual. It also helps to keep your hairstyle in a nice shape, rather than just a motionless, frumpy mop on your head.
While at your haircut trimming appointment:
Your stylist will check in with you on all things to help support you and how you’d like to wear your hair. Making sure you have the right products at home, the right tools to achieve your styles you like to wear, and make sure the direction your going with your haircut is right for you!
What should you expect when walking into a Salon?
In the salon industry, even in small metro areas there is a salon, salon and spa, salon suites, etc on every corner. Because of this, clients have come to expect much more of the “VIP” or “ME DAY” salon experience over just receiving the service alone. From the initial greeting to their close out, there’s many steps we need to cover along the way to make sure our guests want to come back. I believe anyone working in a salon or for themselves in a salon suite should take note. You’re never too cool to greet your clients with an amazing attitude and service.
Start with the right salon greeting.
Starting with a pleasant “hello, welcome, or a GENUINE how are you?” Goes a long ways, and is something that is so surprising people are missing the mark on. Then taking the moment to find out who they are, are they checking in for a service, are they trying to buy product or looking for info. Then still making them feel welcome, giving them a tour, while along the way showing how you can service them in many ways better than the next salon down the street. Offer them a drink, have plenty of options for everyone, even dare I say an adult beverage such as a glass of wine or a beer from a local craft brewery (obviously only offer this to those you know are of age).
In short, make them feel important! Acknowledgement includes: handshakes, hugs, salutes, funny cheek side to side kissy thing…it’s all what makes you and your client comfortable immediately. No matter what they’ve walked in the door for.
TRAINING is Necessary!
Whatever your processes you have in order for how your guests are talked to and sold to on the phone, how their handled in person, to the order of things taken care of when you’re checking a client out, EVERYONE needs to be on the same page in your salon. This isn’t taking away their ability to be personable, it’s making sure one guest isn’t getting offered up more of a greeting, making sure you don’t have a staff member just offering every single person discounts in order to be able to sell, etc.
Everyone should have the same knowledge, integrity, and respect for your business and your customers. This makes for an experience that your guests come to expect, and you want to make sure every single visit you and your staff are knocking those expectations out of the park, not just getting lazy because “oh this client has already been here a few times, we can drop the ball.”
Think about the day your client may be wishing for.
Our clients schedules are packed with responsibilities and activities for others almost every day of the week. Without them scheduling time for themselves they may continuously wait for a time when things are less hectic or when they have achieved all of their goals. But such a time may never come, so help them plan a me-day ahead of time and put it in your schedules together. Make your clients day special, make it an easy decision to schedule their follow up appointment, try a new hair product or even put in a drink suggestion for next time (and write this down in your notes). Simply put, make an effort, this appointment is for them and not for us.
Keep me on my toes.
Please share with me other experiences you, as either a provider, or a guest in a salon or spa, have either wanted improved, or totally loved. You can share any questions you have about why things have been done a certain way during any part of a service you’ve received in a salon or spa. I’d love to keep posts like this coming, it not only helps me stay on my game, it helps my industry as a whole, hold ourselves to higher standards and be able to prove our worth to our clients.
To my Midwest women and men that love your hair all winter long because the dry air doesn’t trigger your frizz. Then come spring the second a bit of moisture and heat hits the air you don’t even want to style your hair, all you can do is tie it back, cover it with a headband or some kind of scarf. I have a solution to all of your hair frustration prayers! The Brazilian Blowout.
Ready for Frizz Free hair this summer with a Brazilian Blowout?
If you haven’t heard about a Brazilian Blowout at all, or if you have heard it mentioned and thought at first it sounds like something related to a waxing service, you are not alone.
The Original Brazilian Blowout has nothing to do with waxing and is everything an anti-frizz smoothing system for your hair. In fact, it’s the only hair smoothing treatment that is asked for by it’s actual name. It has been the most consistent smoothing system around our industry that I have seen in my over 10 years of doing hair.
What I mean by anti-frizz smoothing system:
It’s not a “straightener” or “relaxer.” It is a customizable treatment, which improves the condition of the hair through technology that creates a protective protein layer around your individual strands of hair. This leaves you with frizz-free, smooth hair that has the most amazing shine you’ve ever had.
Why I choose to offer and always recommend the Brazilian Blowout over any other smoothing system:
My favorite observations with Brazilian Blowouts on my own hair and my guests:
- Hair is so flexible, more so than usual, it doesn’t get stiff like a relaxer or other treatment. I end up walking around at home shaking my head around singing “I whip my hair back-and-forth!”
- When the Brazilian Blowout is done right after a color service, it really helps lock that color in and adds a ton of shine into an already vibrant color. It creates stunning results, and really elevates how the color and hairstyle looks.
- Hair dries so quickly and styles easily with a Brazilian Blowout. The Brazilian Blowout smooths down the cuticle (outside layer) of your hair strands, so you can blast the water out of your hair very quickly, and a quick blow dry hairstyle is made totally possible!
The more technical perks to the Brazilian Blowout that make it superior to other similar treatments:
- It is customizable, which really makes it unique to your desired results, hair type, and what you like to wear for an everyday hairstyle. If you like to wear your hair curly, you can diminish your frizz; therefore, defining your curls and having worry free styling. You can have some volume left around the top, or choose to go really nice and sleek (and everything in between).
- It works for all hair types, making anyone with frizzy hair a great candidate. Regardless of if you have curly, kinky, straight, or a nice beach wave to your hair, the Brazilian Blowout will wipe out your frizz and keep it smooth even on the most humid days!
- If you’ve ever had a Keratin, another type of smoothing system, or thought about one, you’ve heard the 72 hour rule. Meaning there is NO washing, NO tucking, NO bobby pins, NO putting your hair up, pretty much NO living your life when it comes to your hair for 72 HOURS! With Brazilian Blowout there is none of that, you could go workout with your hair in a ponytail right after receiving a treatment, then go shower and wash your hair off immediately after, amazing!
- All it takes is about an hour and a half of your life for super simplified styling and frizz free hair for up to 12 weeks!
- Unlike relaxers, straighteners, and keratin treatments (which are another smoothing treatment), Brazilian Blowout does not leave a line of outgrowth as your hair grows in. It gently fades off the hair, and even what’s left on because it’s such a natural looking treatment, someone looking at you cannot see a line of where it starts or stops.
You can set up an appointment with me today to either have a consultation to ask any other questions you may have, or to make sure the Brazilian Blowout is right for you (I can almost 100% guarantee it is right for anyone looking to eliminate frizz), or go ahead and book your Brazilian Blowout right here:Book Online
The Undercut: For Men by Mallory Cook – Hair Stylist
Men’s undercuts have been a trend for a long time, they’ve come from a style that was a very much so DIY (do it yourself) kind of style that was clip up the hair you wanted up top, shave everything down underneath, and slick back the top. Nowadays the undercut is extremely trendy, and can be applied in so many different ways, there’s an option for almost every guy, his look and his hair type.
Keep in mind as you’re reading through these different undercut hair styles, most can be worn in more than one way. Ask your stylist for styling tips as far as how to blow dry & what products to use to get the most out of your style!
If you like to wear your hair back:
The traditional application of the undercut of shaving down the sides and wearing the top long and back is still a thing, but there’s so many options. From fading the sides to a length of your desire, to wearing a beard with this, really any guy in any profession, and any style can wear this look. A pomade can be used to style the type in a sort of wet look for more of a hip kind of style, or a wax to create more of a natural finish will keep this look more natural and care free looking.
Your stylist will know based on the growth patterns of your hair, just how high you should go with your undercut, what length is going to work best based on how it grows out and how it lays. So look to them for suggestions if your trying an undercut for the first time
If your hair is curly/wavy:
An undercut for curly hair can be a really fun change, and for my guys with curly hair it’s a great way to condense your haircut to not feeling so wide on your head. Again with this style the length on the sides is up for interpretation of the overall style you’re going for. You can use a pomade to add some shine and definition to your waves.
If you like to wear your hair forward:
If you’re a guy who likes to wear your hair forward, or that’s just the way your hair grows so you don’t have much of a say in the matter, an undercut can still work great for you. You can wear it short and spikey, use a paste to create lots of definition in the hair style. Or wear a styling cream for a softer finish that’d go great in any type of office setting.
Lastly, if you’re a guy who pushes his hair to the side you can have a lot of fun with an undercut. From shaved in hard parts, to softer everyday looks, this hair style has many options. The longer the top compared to the sides the more of a unique look this will provide.
2018 – 2019 Men’s Trending Hairstyles
The past year men’s hairstyles followed a more natural, messy style, that has carried into 2019 as guys want the option of easier styling, while being able to be low maintenance as far as trips to the salon or barbershop. What’s important to remember for men is guys like change too, and they like to feel there is thought and effort going into how their hair is cut and styled when they’re in for their hair visit.
A lot of the styles now mostly work for all hair types, lengths and textures. So to my guys with thick, wavy or curly hair: rock that natural texture, the trends included in “short on the sides, long on top,” will all work great for you too.
A slight change to the haircut can make a big change to the overall feel
Guys, ask your stylist if your looking for something a little edgier than your classic crew cut for suggestions, fading the sides shorter, or leaving a little extra length on top. Another simple option is to work with your stylist on wearing it all over slightly longer, your stylist will let you know when you should come in for neck cleanups and reshaping (to keep your hair growing down, not out). Any of these options can freshen up your do, but keep it simple to style since you already have been pretty much styling this cut, just slightly different!
New Hair Style Product:
Another way to switch up your style if your not looking to do anything extreme with your cut is change up your styling routine. Try a pomade, such as Redken Brews Wax Pomade, it’ll give you a shiney finish without looking stiff, or Redken Brews Clay Pomade will give you a more rugged, matte finish with lots of texture.
Try Some Hair Color, it’s for Men too!
Guys can and do color their hair too. You can go darker to make a bold, sophisticated statement, cover gray, add in some silver highlights for a distinguished look, or add some sun-kissed highlights for a summery, brightened vibe. Chat with your stylist before booking a color appointment, he or she will guide you on how much time to allow for and the steps involved.
Try out the best hair styling products in the industry from Pulp Riot, Pureology, Redken and More
I’d love to show you which products work best for you and your lifestyle. Schedule a haircut, color, product or bridal (+groom) consultation with me today by contacting me by any of the methods below. I look forward to helping you find “The Right Style For Your Lifestyle!”